Egyptian Tourism Authority Campaign with CNN International
This campaign appeared on CNN International across Europe, the Middle East, and Africa. There is also a microsite on CNN.com with the advertorial and an article written by me. The primary markets for the digital campaign included Germany, Italy, the UK, Russia, the Netherlands, Austria, France, and the Czech Republic. Other digital markets included Ukraine, Poland, Belgium, Switzerland, and Scandinavia.
Since graduating from university in 1997, I had a 10-year career in education, before moving on to the NBA, where I worked in sales and marketing. Later, I traded basketball for oil and worked as a technical writer for a Fortune 200 company. My focus was writing software controls manuals for offshore oil rigs, which was as boring as it sounds. Thus, as an outlet for my creativity, I launched LeahTravels.com in 2011. Through my website and social media, I discovered my talent and passion for digital marketing.