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Digital Marketing Strategist in France
Bienvenue! I'm Leah.
In 2017, I created a marketing management company specializing in strategy, education, content creation, and implementation for luxury brands and destinations. Since that time, I have managed all aspects of digital marketing, including social media, newsletters, blogger/influencer collaborations, journalist relations, blog editor and SEO optimization, digital advertising, and video conceptualization and creation.
My well-rounded experience in foreign markets makes me ideal for brands and destinations looking to reach the American and English-speaking markets. In the past ten years, a few of the brands I’ve worked with include Four Seasons, Galeries Lafayette, Expedia, Secret Journeys, and Rail Europe.
Before transitioning to marketing management and consulting, I worked many years as a travel, food, and wine journalist and blogger. During that time, I traveled throughout five continents and 40+ countries. My writing and photography have appeared in publications such as CNN, The Daily Meal, USA Today, Bonjour Paris, France Today, Four Seasons Magazine, and Forbes.
Since 2015, I have worked with Atout France USA, the French government’s tourism authority. Projects have included Fall for France, winner of Travel Weekly’s 2016 Gold Magellan Award for Destination Marketing, as well as oenotourism campaigns, the Ryder Cup, the World War I centenary, etc. I have also collaborated with 30+ French tourism boards. Beyond my extensive work in France, I’ve partnered with destinations such as Japan, Austria, Aspen, Belgium, Switzerland, Toronto, Malaysia, and Hawaii.
My professional skills extend to copy and creative writing, editing, photography, video production, and on-air hosting.
In 2021, I co-founded Garnier Creations. We develop exclusive, bespoke encounters with luxury houses, which normally could only be possible for elite, established clients of those brands. Garnier Creations brings the philosophy of experiential travel to the often difficult-to-navigate world of luxury Paris. In addition, we also create customized VIP shopping itineraries.
WHAT I DO
Marketing Management and Consulting
For brands and destinations, I work as a digital strategist, consultant, and manager. I have experience in social media, newsletters, journalist relations, blog editing and SEO optimization, digital advertising, and video conceptualization and creation.
In addition, I assist and teach brands how to utilize bloggers and influencers successfully in their marketing plan. I have an in-depth knowledge of bloggers and influencers, as well as the best practices for brands working with these new media professionals.
I am available for ongoing projects or one-off events, such as product launches and promotions.
Social Media Strategy and Management
As a social media manager and strategist, I work with brands to craft the overall desired voice and aesthetic, while maintaining branding and voice consistently across all social media platforms. My aim is to not only foster the growth of a brand’s social media accounts, but also create an engaged audience with dynamic content and meaningful community management.
I have managed social media for brands in Paris, London, and Italy. I organically increased one brand’s Instagram following by 241% and another by 188%.
Video Hosting and Production
Video content is a vital part of any marketing strategy. From conceptualization to production to hosting, I work with brands and destinations to create compelling and shareable video content.
As a host, I have an approachable personality that resonates with viewers, allowing me to showcase brands and destinations in an informative, imaginative, and entertaining way.
In addition, I co-founded a video production company with two Hollywood veterans that creates original videos, as well as bespoke content for brands. I serve as the host and producer.
Social Media Training and Auditing
I use my previous professional marketing experience, as well as the 10+ years of lessons learned from managing my own brand, and incorporate them into your brand’s strategies. Whether you’re interested in a social media audit or training for your social media team, I can elevate your brand’s digital presence.
Writing and Editing
You name the subject, and I can probably write about it. I’ve written Website content (like this entire site), business plans, marketing material, and even software control manuals for off-shore oil rigs as a technical writer. I also offer editing and proofreading services. I have been the editor for five travel blogs, including one that receives 1.5+ million unique visitors per year.
My writing has appeared in USA Today, CNN, Forbes Travel Guide, Four Seasons Magazine, France Today, etc. My award-winning blog dates to 2012. I am also an experienced video presenter and was featured on CNN International in a television campaign seen in Europe, the Middle East, and Africa.
Social Media Promotion
Through my personal travel brand, I have amassed a dedicated audience of 70,000+ across various social media outlets. I offer promotion via social media for destinations, products, and services that fit with my brand. Some options include hosting live broadcast, video presenting and producing, Instagram and Instagram Stories takeovers, brand ambassadorships, branded Facebook posts, etc.
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